Strategy · Communication · Impact

Communication
is a strategic
lever.

Not a tool.

A collective of experts transforming complex ideas into real adoption — whatever the sector, environment, or turbulence level.

Explore our services
Elodie Jallet
20+Years expertise
150+Key signatories
3Continents
Strategy·Influence·Advisory·Communication to Growth·Advocacy·Cybersecurity·Compliance·Public Affairs·Adoption·IA Ethics· Strategy·Influence·Advisory·Communication to Growth·Advocacy·Cybersecurity·Compliance·Public Affairs·Adoption·IA Ethics
🇨🇭
Switzerland — Geneva

Main hub. Active network with international organizations, NGOs and Geneva-based players.

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Europe

Regulatory positioning and communications at European scale. Tier-1 media relations.

🌎
Middle East & Africa

License facilitation, government partnerships and market entry strategies.

🌍
Latin America

Communication linked to digital transformation in institutional contexts.

Our founding conviction

In a world saturated by AI, machines produce content.
Only humans create meaning.

Communication is not a distribution layer.
It is the architecture of adoption.
It is conceptualized, structured, deployed —
with the right people, at the right moment, in the right format.

01

What we actually
do.

Strategy & Communication to Growth

Narrative conceptualization, message architecture, adoption strategies. Transforming complex ideas into shared conviction — in any sector.

Core Expertise

Influence & Advocacy

Activating the right voices, managing ambassadors, building coalitions under pressure. Credibility is built — not bought.

20-year network

Ethical AI & Privacy by Design

Conceptualization of privacy-respecting AI models. Not a ChatGPT wrapper — thoughtful governance, responsible architecture.

Innovation

Cybersecurity & Tech

Communication at the intersection of cybersecurity and innovation. Thought leadership, crisis management, positioning for boards and media.

Sector expertise

Compliance & Public Affairs

Regulation, public sector relations, license facilitation, grant research. Regulatory complexity turned into strategic advantage.

Complex sectors

Advisory & Board

Executive coaching, advisory roles for associations and funds. A strategic outside perspective when stakes no longer allow for blind spots.

Advisory
02

Proof by
sector.

Fintech · Adoption narrative

"What struck me was the ability to turn a technical positioning into conviction. We had no product problem — we had a narrative problem. Within weeks, it was solved."

D.F. — CEO, Fintech Scale-up — Europe

Finance · Advocacy & Manifesto

"No one else could have mobilized that network. Our manifesto was signed by 150 global reference figures. An act of legitimacy we could never have created alone."

A.M. — Co-founder, Exchange — BVI

Fintech · STO Go-to-Market

"We Are Digital Collective built our voice, key messages and media relations for our STO — from scratch, in 8 weeks."

S.L. — CMO, STO Project — Kazakhstan

Cybersecurity · Thought leadership

"Over 5 years, We Are Digital Collective co-built our positioning at the intersection of cybersecurity and tech innovation. Our campaigns reached audiences we hadn't imagined."

D.C. — CEO, Cybersecurity — Lausanne

Cybersecurity · Board communication

"Communicating cybersecurity without alarmism or jargon is a rare skill. Elodie masters that balance — transforming our technical reports into messages boards could understand."

C.H.M. — CISO, International Group — Switzerland

Cyber · Crisis Comms

"During a major security incident, the crisis management was exemplary — messages calibrated for each audience, trust preserved, reputation intact."

M.R. — MD, Tech Company — Europe

GovTech · Licensing & Regulation

"Navigating a licensing process with demanding regulators requires a partner who understands public sector codes. We Are Digital Collective built trust on both sides of the table."

S.K. — CEO, Regulated Fintech — Middle East

Public Affairs · Regulation

"The ability to simplify complex technical subjects for political decision-makers is extraordinary. Our discussions with regulators took on an entirely new dimension."

N.A. — Director, National Project — Latin America

GovTech · Grants

"Grant research and application is a specialist skill. Thanks to We Are Digital Collective, we secured funding we would never have identified on our own."

T.B. — Founder, Deep Tech — Switzerland

Family Office · Education

"Our clients need to understand complex subjects without jargon or reputational risk. We Are Digital Collective designed a bespoke program that transformed how our advisors discuss innovation."

L.B. — Director, Family Office — Switzerland

Institutional · Investors

"Our investor pitch preparation was transformed. The proposed narratives have a clarity and persuasive power we could not achieve on our own."

R.M. — Partner, Fund — Geneva

Private Finance · Advisory

"We were looking for an advisor who could understand both our regulatory constraints and our communication challenges. That rare profile exists at We Are Digital Collective."

P.D. — MD, Private Bank — Luxembourg

Social Impact · Inclusion

"DecliCDys demonstrates that strategic communication can serve social causes. Inclusive pedagogy and digital adoption rarely found such an effective voice."

M.C. — President, Association — France

Education · Documentary

"The documentary served our cause better than any campaign. 60,000 views, translated to Spanish — communication as a vehicle for real impact."

N.B. — CEO, Government Agency — El Salvador

Web3 · Diversity

"In co-founding Women in Web3 Switzerland, Elodie transformed an observation into a movement. Roundtables, mentoring, advocacy — a 360° approach creating lasting impact."

A.F. — Member, Women in Web3 — Switzerland

"In complex environments,
what decision-makers lack most
is not information — it's perspective."

We Are Digital Collective
03

A few proof
points.

Manifeste · Advocacy

A founding manifesto signed by 150 of the most influential figures in a global ecosystem

Conceptualization, writing and international mobilization. A rare act of legitimacy — communication as adoption vector.

View the manifesto →
Cybersecurity · 5 years

Leading global communications for a world cybersecurity leader

Positioning, thought leadership, international expansion, tier-1 media relations.

Governments · Regulation

Government partnership — license facilitation

Building institutional trust in innovative and regulated sectors.

Documentary · Impact

International documentary — 60K views, translated to Spanish

Communication serving a national transformation narrative. Presented at global conferences.

Watch the film →
Family Office · Education

Bespoke educational program for institutional clients

No jargon, no reputational risk. Adoption through understanding.

DecliCDys · Social Impact

Inclusive pedagogy & digital adoption

Association founded for people with dyslexia. Communication, awareness, advocacy.

declicdys.com →

Corporate
communication.

Corporate communication is the foundation of trust with your investors, partners and regulators. We Are Digital Collective designs institutional strategies that reflect your positioning and protect your reputation.

Corporate positioning & narrative

Conceptualization of the corporate narrative, purpose and differentiating positioning.

Foundation

Investor communications & fundraising

Preparation of pitches, memorandums and narratives for funds, family offices and institutional investors.

Investor Relations

Crisis communications & reputation

Message management during crisis. Preserving the reputation and trust of stakeholders.

Crisis Management

Internal communications & change management

Supporting organisational transformations through aligned internal communication.

Change Comms

Press & public
relations.

Press relations cannot be improvised in complex sectors. They are built on years of credibility and established trust with the journalists who matter.

📡

Tier-1 media relations

Access to a network of journalists in financial, tech and general media. Editorial placement, interviews, opinion pieces and press releases.

Media
🎤

Thought leadership & speaking

Positioning executives as reference voices. Writing opinion pieces, interview preparation, keynotes and roundtables.

Leadership
🏛

Public affairs & strategic lobbying

Stakeholder mapping, coalition building and influence with public decision-makers.

Public Affairs

Media crisis communication

Rapid response in media crisis. Key messages, spokesperson, social media management. 24/7 availability.

Crisis 24/7
🌐

International & multilingual relations

Press campaigns in FR, EN, ES. Cultural adaptation for Europe, Middle East and Latin America.

FR · EN · ES
📊

Monitoring & reputation watch

Continuous monitoring of media presence, competitive narrative analysis and real-time alerts.

Monitoring
04

Advisory as a
differentiator.

"In complex environments, what decision-makers lack most is not information — it's perspective. The collective exists for that."

Elodie Jallet — Founder, We Are Digital Collective
Elodie Jallet
Founder & Director

20 years at the
interface of complexity.

Elodie Jallet is a strategic communications expert with 20 years across demanding sectors: cybersecurity (Kudelski Security, 5 years), fintech & blockchain (Bitfinex, Head of Communications), digital transformation, public affairs. Based in Geneva, active across 3 continents.

MBA Strategy & Communication (SKEMA) · MBA Marketing (MOD'SPE Paris) · FR · EN · ES · RU

CybersécuritéFintechBlockchainRegTechPublic AffairsCrisis CommsAI EthicsFamily OfficeAdvocacyInclusion

Member — Women in Web3 Switzerland
Board Member — The Good Token Society
05

Insights by
domain.

Strategy · Communication

Communication to Growth: why the message is the product

In a saturated market, narrative positioning is the only durable competitive advantage.

Read →
IA & Privacy

AI and communication: stop confusing production with conceptualization

AI generates. Humans conceptualize. The distinction determines who survives tomorrow.

Read →
Cybersecurity · Reputation

What boards still don't understand about cyber communication

Incident management is 20% of the problem. Post-incident narrative determines your reputation.

Read →
Regulation · Public Affairs

Turning a regulatory constraint into a competitive advantage

Organizations that communicate proactively with regulators build a structural advantage.

Read →
Adoption · Influence

Adoption doesn't come from an algorithm

Adoption is a human phenomenon, not a technological one. What 20 years in the field confirm.

Read →
Fractional CMO · Advisory

Fractional CMO vs agency: what nobody tells you

The collective model is a third way. In complex sectors, this distinction changes everything.

Read →
06

Clear engagements,
no surprises.

Essentiel

Single mandate

  • Strategic communication audit
  • Key message or narrative conceptualization
  • Activation recommendation & deliverables
  • One-time network access

Pricing on quote based on scope

Request a quote →
Collectif

Full-scope engagement

  • Full communication & growth strategy
  • Influence, advocacy & partnerships
  • Dedicated task force as needed
  • Embedded advisory & full network access
  • Follow-up, adjustment & reporting

Monthly retainer or project package

Let's talk →
Advisory

Advisory role

  • Regular strategic sessions
  • Access to expert network
  • Outside perspective & sector watch
  • Support in crisis or pivot

Transparent fees proportional to value

Learn more →
Newsletter · Insights

Ideas that make
the difference.

Strategic analysis and perspectives on communication in complex environments. Monthly.

✦ Welcome — see you soon.
Let's work together

Your next challenge
starts here.

Single mandate, long-term engagement, advisory role — let's talk candidly. Every situation is unique.

elodie@wearedigitalcollective.ch

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